Admittedly, the web hosting industry has been punctuated with tremendous changes in the last five years. The ceaseless transformative fingers of time and technology have touched the web hosting industry in various ways. However, one of the most palpably evident change is the web hosting industry is the fierce competition for relevancy and acquisition for new customers. The cutthroat completion has been a definite game changer in the web industry as it has led so some technological evolution. Customers have significantly benefitted from the fierce completion as it has increased what they get when they buy web-hosting accounts.
On the other hand, the web hosting industry has benefitted from the technological evolution that has led to huge advancement in hard drive technology. The technological changes have led to cheap yet efficient hard drives, which has enabled web hosting companies to increase their storage capacity and get more customers. The increased storage has also lead to increased data transfer.
The competition in the web hosting industry has also seen new and established web hosting companies look for new ways to acquire customers. Apart from effective advertising, there are several tested and proven tips that come help web hosting companies acquire new customers. Here are some of these insightful tips
Use of the Social Media and Blogging
Today’s world demands a robust social media presence is a company to stay relevant in the fierce competition experienced in various market industries. Together with effective blogging, using the social media can be potent avenues of acquiring new customers. Whereas the social media requires you to open fan pages in the heavyweight social media outlets such as Facebook and Twitter, blogging requires that you come up with timely and relevant blogs and spread them on several blogs as a guest blogger. The blogs and the messages you post in your social media account should woo potential customers by showing them that your company has the solution to their web hosting needs.
Referrals and Testimonial
Referrals and testimonials can also play a focal role in acquiring new customers. In order to benefit from the referrals and testimonial, you simply have to make sure that your existing customers are happy and satisfied with the topnotch services you are offering them.
When you clients enjoy excellent hosting services under your roof, they will spread the message and, you will acquire new customers. Referrals and testimonials can help you kill two birds with the same stone; you will acquire new customers as well as retain the existing ones. This seems to be the case with A Small Orange Reviews because it has allowed them to really gain more customers quickly by word of mouth.
Capitalize on Your Niche
If you are a new web hosting company, competing with giant and established companies by offering low prices and variety hosting products can be a suicide mission. However, you can choose to find a niche you understand best and capitalize on it so that you stand out from the rest. Remember; always make sure that your website palpably highlights your niche area in an effective way that will convert viewers into clients.